Majirel hair colouring system by L’Oréal Professionnel is a rich permanent hair colour providing perfect coverage of up to 100% of white hair. | Only your L'Oréal Professional Colourist can take you from brown to blonde hair or whatever your natural base thanks to Majirel High Lift. | | Inspired by the latest hair colour trends Majirel High Lift offers an array of different shades of blonde from ultra neutralised and cool tones to luminous and platinum blonde hair in only one step.. | | COVERING | Does not cover white hair. However less than 30% of scattered white hair may be covered. | DURABILITY | Permanent colour. Long-lasting permanent colour for a blonde icy effect. | LIGHTENING | Up to 4.5 levels of lift. The coldest blonde tailored for non-coloured hair. | DEVELOPMENT TIME | Depending on the service provided by your professional hairdresser total service time may vary.