Hair Clay - No Shine A finishing clay designed for lived-in looks. sulphate free . paraben free extreme . rugged . texture Creates extreme rugged texture with a dirty matte effect. Thickens hair with plant resins and clays and offers extreme styling power for short hair textures. Warm product in palm of hands manipulate into damp or dry hair. Hold Factor: 9/10 Benefits: Suitable for all hair types / strong hold / creates rugged texture and thickness / matt finish / shampoo soluble.